lords mobile ADs

Made with MEKANISM IGG

Puppetworks produced this series of 3D CGI animated ads for Lords Mobile, flagship title of IGG and in collaboration with the creative agency Mekanism.

Singapore-based mobile games company I Got Games and US creative agency Mekanism approached us looking to increase awareness and conversions of Lords Mobile with a series of user acquisition videos. This was yet another collaboration project between Puppetworks and IGG which includes Lords Mobile and Craft Legends.

Ads for freemium mobile games usually do little more than rotate through the characters. In other words: boring. We broke with the standard and created original animated spots intended to drop the viewer in the middle of a battle, enemy capture, or otherwise harrowing situation in the Lords Mobile universe.

Each of the 3 UA videos tells a short story centered around the main characters, including the players themselves, using a mix of live-action and 3D animation to seamlessly blend the player and the game environment to produce attention-grabbing ads.

During the 3-month production process, this project presented a unique challenge in working with a mix of live-action and animation but we managed to meet that challenge as shown by the great ads we created.

The Catapult

The Catapult

Lords Mobile Ads The Cage

The Cage

The Wheel

The Wheel

Lords Mobile Ads Player
Lords Mobile Ads Locked Up
Lords Mobile Ads Hands