Lords Mobile Ads
Singapore-based mobile games company I Got Games approached us looking to increase awareness and conversions of Lords Mobile, their flagship game, with a series of digital videos ads.
Ads for freemium mobile games usually do little more than rotate through the characters. In other words: boring. We broke with the standard and created original animated spots intended to drop the viewer in the middle of a battle, enemy capture, or otherwise harrowing situation in the Lords Mobile universe. Each of the 3 ads tells a short story centered around the main characters, including the players themselves, using a mix of live-action and 3D animation to seamlessly blend the player and the game environment to produce attention-grabbing ads.
During the 3-month production process, this project presented a unique challenge in working with a mix of live-action and animation but we managed to meet those challenges as shown by the great ads we created.